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3 Secrets to Making A Great First Impression

Perhaps you've heard the expression "You never get a second chance to make a first impression." How quickly do people form an opinion of you? Seconds? Minutes? WORSE. Not to scare everyone, but Princeton psychologists Janine Willis and Alexander Todorov conducted experiments that showed first impressions occur in 1/10th of a second and aren't greatly altered by longer exposure to the person. It isn't fair, but many judgments are made on faces alone. Studies show that naturally attractive people get better outcomes in all forms of life. But what can…

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Beta Traps and Crocodile Brains

Are you job interviewing in this down economy? Pitching a book idea?  Picking a jury? Trying to convince a loved one they really need to go to that football game with you? Raising venture capital?Life's about sales, no matter if it's business or personal relationships. I recently read a book by Oren Klaff called Pitch Anything! Klaff chased down every useable theory in the field of Neuroeconomics and formulated an answer to both how he could better forge a connection with the people he was pitching to, which led to multi-million dollar…

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