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Lawyers: How to Win Cases with Storytelling

  Remember being a child and having your favorite book read to you by a parent? Or hearing someone tell a funny family story that is often repeated? How about telling your friends about something great that happened over the weekend? Storytelling is the oldest form of narrative communication by humans. It's wired into our DNA. Every human culture uses stories in an attempt to explain and make sense of the universe. The fastest way to connect to a jury when presenting your case is to use stories. When you talk…

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WWBD- What Would Batman Do?

Do you remember when you were little and people would ask "What do you want to be when you grow up?" When I was 5 years old someone asked me that question and there was only one answer. BATMAN. Watching cartoons, I'd learned about Batman. He's the secret identity of Bruce Wayne, an American billionaire who witnessed the murder of his parents as a child and swore revenge on criminals. His vengeance is tempered with the great ideal of justice. I was captivated. Being the Caped Crusader fighting crime was the perfect job....and…

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