7 Steps to Promoting a Bestselling Book

If you’re a writer, it’s likely you’ve spent countless hours conceptualizing, writing, and editing your book. You’ve also probably spent as much or more time getting it published. Now what? Brooke Warner, publisher at She Writes Press, recently spoke at Publishers and Writers San Diego about the value of building an author platform. She shared an analogy that I loved, saying, “Some writers want to hole up as they write, only to emerge after the book is done or publishedRead more

WHY FACTS DON’T MATTER

          When it comes to making an impression in a speech, one of the most important things to remember is that people don’t care about facts. What? That can’t be right! You might be thinking. Here’s an example: I recently heard a speech by a businessman who owns his own company. He told us about how he started it and detailed all the services it provided, giving us all the facts and figures. Did I care? No. Why? It wasRead more

How To Be a More Effective Communicator Than the President

I’ve been a fan of Marc Maron’s WTF podcast quite awhile and was surprised President Barack Obama had decided to visit Marc’s garage in LA and give an interview. Then I listened to it. And I got annoyed. (And for anyone who thinks I’m going down Politics Road, sorry to disappoint.) President Obama is known for giving moving and commanding speeches. However, delivering a prepared speech (read from a teleprompter, notes or even from memory) is a lot different thanRead more

Adding Drama to Public Speaking

Every time we talk, we use different tones of voice, gestures and body language. When it comes to public speaking, it’s no different. After determining what message you want to convey and crafting a speech, be it inspirational, educational or humorous, the hard work has just begun, because it’s time to determine how to present your material. To give perspective, imagine that tonight you’re attending a charity event where the keynote speaker is going to advocate for those who sufferRead more

5 Quick Tips to Overcome Fear of Public Speaking

Jerry Seinfeld said   “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Fear of public speaking trumps death! If you’re one of many who feel like this, how do you change it? 1. Start small. If you consider it, you’re engaged in publicRead more

DEATH BY POWERPOINT

As a speaker, Toastmaster and public speaking/trial skills coach, I get to see lots of presentations. What’s the one thing that makes me want to put my head in my hands? POWERPOINT This product should come with a warning label: IF MISUSED WILL PUT AUDIENCES TO SLEEP OR MAKE THEM WANT TO DO VIOLENCE. Think back to when you were (or maybe still are) trapped in a classroom at the mercy of a teacher who drones on while pointing toRead more

Beta Traps and Crocodile Brains

Are you job interviewing in this down economy? Pitching a book idea?  Picking a jury? Trying to convince a loved one they really need to go to that football game with you? Raising venture capital? Life’s about sales, no matter if it’s business or personal relationships.  I recently read a book by Oren Klaff called Pitch Anything! Klaff chased down every useable theory in the field of Neuroeconomics and formulated an answer to both how he could better forge a connectionRead more