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A Fish Story

 I grew up in the Imperial Valley, California. A wide bowl of desert dotted with fields of crops fed by an extensive irrigation system of canals. In elementary school, we had a "Dippy Duck: Don't Swim In Canals" program because the water looked placid on top but had strong undercurrents.When I was around six years old, my father decided to introduce me to fishing. We headed out to a canal, driving along a dusty road next to a field in his beat up white truck. When we got out, I…

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Beta Traps and Crocodile Brains

Are you job interviewing in this down economy? Pitching a book idea?  Picking a jury? Trying to convince a loved one they really need to go to that football game with you? Raising venture capital?Life's about sales, no matter if it's business or personal relationships. I recently read a book by Oren Klaff called Pitch Anything! Klaff chased down every useable theory in the field of Neuroeconomics and formulated an answer to both how he could better forge a connection with the people he was pitching to, which led to multi-million dollar…

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