Lawyers: How to Win Cases with Storytelling

  Remember being a child and having your favorite book read to you by a parent? Or hearing someone tell a funny family story that is often repeated? How about telling your friends about something great that happened over the weekend? Storytelling is the oldest form of narrative communication by humans. It's wired into our DNA. Every human culture uses stories in an attempt to explain and make sense of the universe. The fastest way to connect to a jury when presenting your case is to use stories. When you talk…

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Beta Traps and Crocodile Brains

Are you job interviewing in this down economy? Pitching a book idea?  Picking a jury? Trying to convince a loved one they really need to go to that football game with you? Raising venture capital?Life's about sales, no matter if it's business or personal relationships. I recently read a book by Oren Klaff called Pitch Anything! Klaff chased down every useable theory in the field of Neuroeconomics and formulated an answer to both how he could better forge a connection with the people he was pitching to, which led to multi-million dollar…

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