WHY FACTS DON’T MATTER

          When it comes to making an impression in a speech, one of the most important things to remember is that people don't care about facts. What? That can't be right! You might be thinking. Here's an example: I recently heard a speech by a businessman who owns his own company. He told us about how he started it and detailed all the services it provided, giving us all the facts and figures. Did I care? No. Why? It was BORING.           If you want to capture the attention of…

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